Apple does things when the time is right.

The iPhone was released two years ago, and while it was considered revolutionary by any measure, it did garner a large number of iPhone haters. They laughed that the iPhone was missing out on copy-paste, a 10 year old technology MMS, and video recording. “Even my Nokia 1234 can do video recording!”. Apple of course [...]

The iPhone was released two years ago, and while it was considered revolutionary by any measure, it did garner a large number of iPhone haters. They laughed that the iPhone was missing out on copy-paste, a 10 year old technology MMS, and video recording. “Even my Nokia 1234 can do video recording!”. Apple of course continued selling millions of iPhones to those who really appreciated the iPhone for what it was.

After the announcement of the iPhone 3G S (where S stands for Speed) I took a look at the guided tour video. A few minutes into the video and it’s clear why Apple waited till they released the iPhone 3G S before enabling video recording. The video is crystal clear 30 frames per second video. I’ve seen mobile phones recording video, and they are nothing compared to the quality of the iPhone 3G S. I’ve even seen video recording on the current iPhone via Jailbreaking, and it has always been jerky and unsatisfactory. This is definitely not a software issue, as it requires a faster processor and better camera lens.

That’s not all. The hardware is only part of the story. The 3G S also edits video so you can trim it to just the amount you want. Now I’m not sure whether Nokias and Samsungs do this kind of on phone editing, but I’m sure as hell it can’t be as simple and effortless. What’s more, you can instantly upload it to YouTube or MobileMe. This kind of integration is definitely going to cut into the sales of handheld video recorders like the Flip.

My point is that Apple does things when the time is right. If they had focussed on having every feature that other phones had, they would never have been able to release the revolutionary phone they did two years ago. Development takes time, and dedicating resources in the right places is what has made the iPhone what it is: Awesome.

I’m trying hard not to buy the 3G S, but I fear I will succumb to it in the end.

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2 Responses to “Apple does things when the time is right.”

  1. Rahul

    Steve Jobs once said – Apple’s primary business is selling hardware. The softwares developed just helps to sell more hardware.

    So I guess there is also the lure of AppStore. With 85,000 applications within easy reach, Apple has transformed the iPhone/iPod into a great entertainment device.

    Plus the marketing. iPhone/iPod are not just devices. They are become objects of desire. Only Apple could have enabled users to download 2 billion apps in 2 years!

    With the release of netbook ( so the rumors from reliable sources say), Apple will have a another platform to make users drool!

  2. Dutta

    It was not always like this(and may not be in the future as well for some products)..apple to faced big fails like NUTON… LISA and many more in the line… iPad may be another one(if hackers do not manage to install LEOPARD on it :D )